Badoodoo was born in 2021 after Margie and her daughter Paula went looking for beautiful, well-made dog products and kept finding the same thing: generic pet shop shelves filled with cheap imported products that felt mass-produced, overly commercial, and disconnected from the people who truly love dogs.
So they decided to create something different.
Badoodoo is a proudly South African pet wellness and lifestyle brand built around the belief that dog products can be thoughtful, beautiful, functional, and community-driven. From the beginning, the focus has been on creating products with heart, made by real people, using quality ingredients and materials without unnecessary chemicals, preservatives, or shortcuts.
Badoodoo's physical space at Nine Yards in Rosebank is a space to discover, connect, browse, and laugh. Margie leads sales and product development, constantly dreaming up new ideas, products, and collaborations. Paula is the creative and operational force behind the scenes, managing branding, design, the website, social media, and helping shape the visual world of Badoodoo.
And while Badoodoo continues to grow, the philosophy remains the same: make beautiful, thoughtful things for dogs and the people who love them.
